LifeStyle also produces tailor-made magazines and offers creative solutions to customers who want to achieve their business goals in China through the Chinese press and social media.
The magazine offers infomercials and sponsored editorials, interviews, an EN / CN publications, a bilingual edition, a print run of the Advertising on the WeChat Marketing site, E-Publications on the magazine site, the Design APP, Event Planning and Event Concept (Design and Promotion) Marketing traceability statistics, Media travel and Photoshoot of celebrities.
Advertising Magazine
Advertorials
Interviews
EN / CN Publications
Bilingual Editing
Print Execution
Website Advertising
WeChat Marketing
E- Publications
Email Blast
APP Design
Event Planning
Event Concept
Event Design
Event Promotion
Proof Reading
EN / CN Editing
Media Trip
Celebrities Photoshoot
THE MAGAZINE
The Profile section focuses on national and international leaders. We communicate in depth with them, understanding their thinking processes, their lives and trying to understand more deeply their influence within the sector.
Recognizing the breadth of areas of interest to our readers, the content of the magazine is divided into six sections, each with global reach, but each with a distinct voice and a starting point.
The space focuses on architecture, interior design and interior design, and allows in-depth interviews with renowned architects and designers to tackle the greatest minds of the world. design.
Each month, the “sketch” section provides readers with topical topics in the high-end and international sectors, to understand the latest international trends and to research the latest innovations in lifestyle and luxury.
The Art section presents renowned artists, works of art and collections from around the world. Through communication with artists, we open a door to the world of art
The “Palaces” section presents this month’s new experiences in the hotel, travel, cooking, fine wine and SPA fields, providing you with the most recent and important information for broaden your horizons.
The Engines section focuses on the fastest, most impressive and most luxurious cars, yachts and airplanes in the world, creating a need for speed for all of us.
DISTRIBUTION
The magazine is distributed in
+ 600 5-star hotels and resorts
+ 200 apartments with services
+ 50 Airport Lounges
+300 Category A office buildings
+200 Café Costa and Café Pacifique
LifeStyle is based on consumer-oriented distribution rather than mass circulation. The mailing list is very targeted and very few copies are wasted. We have adopted controlled traffic in the DBCs and business office areas of major cities like Beijing, Shanghai, Guangzhou and Shenzhen, because our targeted readers insist on privacy and personalization. Inside and around high-end office buildings, we offer a large exhibition. In addition, given the choice of distribution points, the transmission rate is more than two. LifeStyle distribution channels focus on a specific type of reader with real purchasing power, traveling regularly and consuming in the best restaurants, spas and hotels. One of the main strengths of LifeStyle Magazine is a comprehensive but extremely targeted distribution on a Chinese scale. The magazine is available in exclusive locations, for example: five-star hotels, golf courses, restaurants and affiliate clubs – all over China.
| DISTRIBUTION REGION CHINA | Magazines |
| Total circulation | 120000 ex |
| Shanghai | 36000 ex |
| Beijing | 42000 ex |
| Shenzen | 7000 ex |
| Guangzhou | 7000 ex |
| Sanya | 5500 ex |
| Others cities | 22500 ex |
| DISTRIBUTION TYPE | Per Percent |
| Display | 61% |
| Direct mailing | 17% |
| Office Building | 14% |
| Subscription | 7% |
| Other | 1% |
READER PROFILE
Our male and female readership reflects the content of the magazine. They belong to the main Chinese cities, but display a global and international state of mind, influenced by the currents of London, New York, Tokyo and Paris. The LifeStyle pages allow them to feel connected to the design, the lifestyle of the capitals, the culture and the most interesting personalities of China and the world. They come from fields as varied as public service, finance and the media. Our readers are defined less by their luxury lifestyle and their standard of living than by their taste for quality and their thirst for intelligent media offering fresh and stimulating content. Foreigners and Chinese, they are generally between 25 and 50 years old, often live in a city different from the one where they were born and travel for work or leisure at least twice a month.
© 2011 DIRECTAB tous droits réservés par DIRECTAB
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