DIRECTAB Consulting helps French companies in their approach to the Chinese market by bypassing cross-cultural difficulties …

• How to communicate with the Chinese?
• How to work with the Chinese?
• How to adapt the mode of collaboration according to the evolution of the Chinese market?

The Chinese market plays a very important role in the economic world. China has become economically powerful and more and more French are brought to collaborate with the Chinese. For most French companies, very small businesses, SMEs, want to know the country, and try their luck to work with the Chinese. But China has a very different culture and the Chinese’s mode of operation often leaves the French perplexed, and the obstacles for the French are numerous:

• The language which is difficult to understand
• The distance between France and China

Trop indeed, too many VSEs and SMEs consider themselves a “small French structure” and immediately renounce to approach this market which they consider inaccessible for them.

How to do?

China today has 142 cities of over a million people, six of which are over 10 million. From the largest cities to the smallest in all of China, because economic development is an issue at the heart of central government considerations, up to the most distant local communities.
Our network is very active, it is present in Beijing, Shanghai, Tianjin, Nanjing, Langfang, Yangzhou, Xiamen and Guangzhou…
With its in-depth knowledge of public policies and local needs, DIRECTAB Consulting manages the ideal network to deploy new designs in order to present your products throughout China effectively.