“Baby” magazine is the only fashion magazine dedicated to children’s nomenclature in China. It is administered by the China National Textile and Clothing Council, organized by the China Textile & Clothing Press, and published by “Bébé” magazine. The first issue of “baby” magazine was made in April 2015 for sale all over China. “Baby” magazine will present the latest news and trends in children’s fashion and the most authoritative and professional, and direct way.

MultiMedia Platform: official site, weibo, wechat, club, e-Commerce, magazine.

Publish: first of each month

Copies: 220,000 / month

Official club members: 10,000

Online visitors: 200,000 / month (social network)

Partnership with 2000 children’s organizations,

1st Fashion Competition in January 2016 organized at Diaoyutai State Guesthouse Beijing (used to house visiting foreign dignitaries and provincial government officials, and the residence of MAO.)